Rakesh Arroju

Curious about the B2B sales cycle? If you understand the cycle, you can meet a potential customer at his stage and lead him through closing. If not, you may supply your potential customer with information and material he’s not ready for. That often translates to a downtick of your bottom line. If you’d like to… Read More

Social Media Marketing for Local Business: The way that you handle your company’s social media postings and presence will control a lot about the success you enjoy. Honing and perfecting your use of social media will help you to communicate better with customers and find new business regularly. If you’re in need of marketing help,… Read More

2021 is here and the world of marketing keeps moving. As a marketer or business owner, you’re certainly looking out for what’s new in marketing this year. After the COVID-19 pandemic brought the economy to a halt, there’s a good chance you also put a pause on your marketing. But as the economy reopens across… Read More

5 Reasons Why Advertising Is Important for Businesses When it comes to advertising dollars, the U.S. market is the largest in the world, reaching $242.54 billion in 2020. With stats like these, it’s hard to deny the importance and benefits of advertising, however, many companies are still on the fence about this investment. If you’re still… Read More