2021 is here and the world of marketing keeps moving.
As a marketer or business owner, you’re certainly looking out for what’s new in marketing this year. After the COVID-19 pandemic brought the economy to a halt, there’s a good chance you also put a pause on your marketing. But as the economy reopens across the country and the world, it’s time to open your marketing purse and start spending.
But where are you going to spend your marketing dollars? Are you go to invest in marketing strategies of past years?
Things are changing, and you’re better off changing with the times. Here are the marketing methods that will define the year.
Digital Marketing Takes Center Stage
Of course, digital marketing has been on the rise since the turn of the new millennium. Although digital ad spending outpaced traditional ad spending in 2020, globally traditional advertising still has an edge.
In 2020, digital advertising is finally going to take center stage. CMOs have been gradually increasing digital ad spend while reducing traditional ad spend, but now we’re going to see a drastic increase in digital advertising budgets. Considering how the coronavirus spreads, print media is going to decline even further, denting a major blow to an already declining traditional advertising industry.
So, if you’ve always split your marketing budget almost equally between traditional and digital marketing, let 2021 be the year you go all in on digital marketing. Give preference to PPC ads, social media ads, and search engine optimization.
Read this guide to digital marketing during COVID to gain more tips and insights.
Virtual Event Marketing
If you had never held a virtual event for your business prior to 2020, you were certainly compelled to hold one.
Although in-person events are slowly making a return and they will increase as the year rolls on, there’s still a big place for virtual events in 2021 and beyond. In a major way, coronavirus has changed our way of life, and we’ve been accustomed to doing almost everything online.
Many of your customers will feel more comfortable attending virtual events compared to in-person events. Ensure you optimize your virtual events for marketing.
Word-of-Mouth Marketing Never Goes Out of Trend
Over 90 percent of customers trust a friend’s word. This is never going to change, really.
As a business owner, you’ve to factor in the role of word-of-mouth marketing in your success. You want a new customer to recommend your product or service to their friends.
The thing about word-of-mouth marketing is there isn’t a direct way to implement it. Although you can tell a customer to come back with their friends, the best way is to offer great experiences that naturally compel customers to share with their friends.
Embrace Marketing Strategies That’ll Bring You Success
After a challenging 2020, things are looking up once again in 2021. As a business owner, don’t let your marketing guard down. Invest in the right marketing strategies and you’ll likely see excellent results.
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