Personal Social Media Branding: 6 Benefits to Consider
For many people, social media sites are a place for fun, frivolity, and connecting with people. For many others, however, they’re also a place of work. Whether you currently have your own business or not, it’s possible to make money online, simply by making social media posts.
Even if you’re not looking to make any money, in the age of cat fishing and trolling, it’s still important to maintain control of your online image.
For all of these reasons and more, personal social media branding has never been as important as it is right now. Read on to learn 6 key benefits of taking control of your personal brand today.
- Develop Relationships
Social media channels are all about networking and building relationships, and not just on sites like LinkedIn. Whether you’re building professional relationships or personal ones there are connections to be made almost everywhere. It could be a brand DMing you on Instagram for a partnership or the right person seeing your viral tweet and offering you a job.
- Curate Your Image
One of the great things about your social media profiles is that you’re in complete control over what you put on them. The image you present to the world on social media is the very best version of yourself. You can establish yourself as an authority on a certain subject, create a whole new persona for yourself, and allow yourself to follow and express your passions, whatever they may be.
- Make Money
Did you know that the average influencer can earn between $30,000 and $100,000 per year? That’s a lot of money for posting on social media. If you build your brand correctly and amass even a few thousand followers on your page, you can become a nano or micro-influencer and begin earning immediately.
- Promote Your Brand
Even if you don’t currently have a business to promote, on social media, you should always be thinking about promoting yourself. Today most employers will take a cursory glance at your social media presence when considering you for a job, and this is especially true for media and marketing positions. This is why a personal social media strategy is never a bad idea.
- Multiple Channels at Your Fingertips
There are so many social media channels today, and each and every one of them can be leveraged to your advantage. Whether you’re focusing on how to get more views on TikTok, or followers on Twitter, there are so many ways to promote yourself and get your name out there. Connect to different audiences with different channels for maximum reach.
- Explore New Opportunities
Now more than ever, exciting new professional opportunities are cropping up on almost every site you can imagine. It’s imperative to always bring your A-Game to your posts, as you never know what big break might be around the corner. After all, Justin Bieber, Bo Burnham, and The Weeknd are just a few of the stars who had their starts on social media channels such as Youtube.
Begin Your Personal Social Media Branding Today
Why put off for tomorrow what you can do today? Begin curating your personal media branding right away! You never know where it might take you.
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