The domain authority is a score created by Moz that tells the authority of a website.
The higher the DA of a website, the greater are the chances of ranking higher in the SERPs.
The DA score ranges from 0 to 100, where zero is the worst and 100 being an Ideal da score.
The domain authority of a website plays a major role to increase organic traffic.
Some features that affect the value of domain authority are:
- Age of the Domain
- Amount and Quality of the backlinks
- Website Volume
- Social Signals
How does Moz check the domain authority?
The DA is scored on a scale of zero to 100 by using an advanced algorithm created by Moz.
The DA score between 40 and 50 is an average score and a good DA is between 50 and 60.
Also, a DA score over 60 is considered an excellent score.
The Moz calculates the domain authority of a website by depending upon the following factors:
- Age of a Website:
The age of a website is calculated from that time when a website was live in the search engines.
- Amount of Backlinks:
The maximum number of backlinks plays an important role in calculating the DA.
- Speed of the website:
The speed of a website helps to rank better in search engines within no time.
- Moz Trust:
It is the trust of a website that is built with the passage of time.
It calculates the link trust which means getting links from trust sources like .gov or .edu websites.
- Social Signals:
The social signals tell the presence of a website on different social media platforms like Facebook, Instagram, and Twitter, etc.
Once, content is shared or liked, the search engines calculate it as a social signal.
- High-Quality Images:The best quality images increases the duration of a website,
Just make sure that the pictures you’re using are original and relevant to the topic.
The domain authority of a website can be increased by working on these factors.
Further in this article, we’re going to discuss some ways to increase the domain authority of a website.
7 Best Ways to Increase the Domain Authority
1. On-Page Content Optimization
The SEO matters for both search engines and domain authority of a website.
Make sure that you’ve optimized all the on-page code of the website.
The on-page optimization includes the Titles, Tags, Alt Tags, and the content on the webpage.
Keep all of the permalinks short and always include the target keywords in the content.
You can also build the domain authority of a website by uploading relevant keywords in the content.
And to make an impressive and effective content structure, you have to focus on the two things:
- People ask questions
- Relevant Keywords
While improving the on-page SEO of a website, keep in mind the mentioned below factors:
- Optimize Titles and Descriptions
- Perfect Use of Heading [H1, H2, etc.]
- SEO optimized URL structure and permalinks
- Optimize images, videos, and other media elements
- Avoid keyword stuffing
- Add possible internal links
2. Work on the Off-Page SEO of the website
Websites that have a strong link profile must have a high domain authority score as compared with the other websites having a low DA score.
A site is said to have a clean and strong link profile when:
- When it get links from high and strong authority websites
- The site doesn’t have low-quality backlinks
- It must have links from unique domains
Off-page SEO is the method of improving the link profile of any website.
This includes the techniques that can be used to get great links to improve the website’s ranking in SERP.
You can easily get quality links from natural link building and blogger’s outreach methods.
In natural link building, your website must have excellent quality content to attract links from different websites.
And in the blogger outreach method, you reach out to different webmasters to show your existence.
This will helps to increase the chances of linking your website within their articles within no time.
3. Improve Internal Linking Structure
Try to improve the internal linking structure of the content because it helps to direct the audience to what they are looking for.
This means that if they’ve looked deeply into the blog posts, they will definitely find a way to the homepage by one of the internal links.
While improving internal linking, you can also suggest multiple related blogs to the visitors.
The internal linking method helps to prevent the audience from leaving out the website due to frustration or any other reason.
This will help to keep them engaged with the website for maximum time and it also makes it easier for a search engine to index the entire website.
4. Remove Bad Links
You should go to the link profile of your website to search for any toxic backlinks.
If you found any toxic links, quickly remove those links from the bad sources to increase the domain authority.
You should remove those links from the website that lead to bad or websites.
5. Make the website Mobile-Friendly
Most of the users access the website through mobile devices and if the website hasn’t been optimized for mobile use, you’re far behind your competitors.
To checker whether the website is mob-friendly or not, it the best to check it with Google’s Mob-Friendly Test.
It will completely analyze the entire website and let you know how mobile-friendly the website is.
If the website is not mobile-friendly, it plays a great role in decreasing the website’s ranking in search engines.
6. Improve the Page Speed
Improving the page speed of a website will not only improve the domain authority, it also makes the user experience better to get more leads and sales.
To increase the loading speed of a website, check the mentioned below things:
- Remove the unnecessary plugins
- Optimize the file size of the images
- Upgrade all WordPress Plugins to their latest versions
- Use a streaming service for videos
7. Increase Social Signals
Most of the pages rank high in the search engine just because of many likes and shares.
And to increase the domain authority of the website, you need to do the following things:
- Work on the Facebook business page and try your best to increase followers
- Make sure that you have a strong and active social media presence on different social media platforms.
Such that, the content you share will get some attention in the form of likes and shares
- Must add a social media button on your content to grab a new audience
Once you’ve done with these improvements, check da score of the website to check its overall performance.
To increase the domain authority of a website, first, you need to work on the On-Page and Off-Page optimization of the site.
Then improves the internal linking structure of the website and also removes all bad links from the site as well.
Also, make the website mobile-friendly and increase its page loading speed to rank higher in the search engines.