The SEO industry has shifted a long way since its inception. With search engines becoming smarter and more common for answers to every query, marketers are bound to try savvy strategies.
The year 2020 is not getting any easier. The competition is increasing, and according to the best knowledge, marketers are trying their best to rank better and better. Today, there are over 200 signals that govern how well your website ranks in search results.
So, how do you do it to kickstart your SEO campaign?
- Stress More On Link Generation
According to leading SEO experts and influencers, a top-ranking website is likely to have 6 times more backlinks as compared to a tenth ranking site. Google’s rank brain works on relevancy. It helps create a better understanding of the user’s query. This makes it all the more important to refine your industry as finely as possible. Since links are crucial for search engines to relate content, the year 2020 is sure to witness a lot more link building. In fact, marketers are preferring link building software to ease their link optimization. Of course, a higher number of links can assure better relevancy and hence better ranking.
- Mobile Responsiveness Is Crucial
According to Hristina Nikolovska, an expert content strategist, “58% of searches come from mobile.” Since Google rolled out its Mobilegeddon update, user searches had witnessed a great shift from desktop to mobile devices. And in the year 2020, mobile-based searches are surely not declining. So, gear up and optimize your website to be mobile responsive. Check your content’s compatibility with the smaller screens. Also, ensure mobile functionality for all the features of your website.
- Consider Keyword Creation Before Optimization
Did you know, 43% of consumers research for products, while they are in store? And, around 25% of local searches trigger Google answer box? And, one more…50% of queries are either four words or longer! Now, is the time to start creating new keywords. The more you create your keywords, the savvy your white label link building practices would result. Of course, a higher number of keywords and better link profile makes it easier to optimize your website for ranking in search results. Thus, increasing your website’s organic traffic.
- Create Content That Responds To Voice Search
Voice searches are becoming more and more common. With handy voice assistants such as Google Assistant and Apple’s Siri and many other the content that can answer user queries is ranking better. It is believed that 50% of all searches will be made using voice feature by 2020. Market leaders like Amazon, have already started optimizing their content for voice search. Remember, your on-page optimization also affects your off-page signals. And therefore, do not miss to optimize your on-page content for voice searches.
The year 2020 is going to be a long haul for SEO strategists and marketers. With clearly defined strategies and a firm execution plan in place, you can surely get better results for your efforts. And these tips can surely help you design your strategy for effective results.