Discover the Latest and Most Exciting SEO Trends
About 50% of all website traffic starts with an organic search. Unfortunately, about 75% of searchers don’t look beyond the first page. If you’re not ranking at the top, you could struggle to reach your target audience.
With search engine optimization (SEO), you can improve your visibility. Then, you can attract web traffic, generate awareness, and increase sales!
Google’s search engine algorithm changes 500 to 600 times a year, though. If you’re not up-to-date with the latest SEO trends, you’re falling behind.
Don’t let your competitors get ahead! Instead, keep reading to discover the latest SEO trends. With this guide, you can get leagues ahead of the competition.
Boost your ranking with these tips today.
- Core Web Vitals
Google introduced Core Web Vitals in 2020, which prioritize user-centered ranking factors.
Google wants to provide its users with the best possible online experience. If your website is slow, outdated, or difficult to use, visitors will leave.
Your click-through rate and dwell times will drop. These metrics indicate that people aren’t interested in your content. Meanwhile, your bounce rate will rise.
A high bounce rate can hurt your search engine ranking.
With that in mind, Google developed its Core Web Vitals to encourage websites to improve their user experience (UX). A positive UX can keep people on your website longer. They’ll explore your content and possibly convert into a lead.
There are three main components of Google’s Core Web Vitals:
- Largest Contentful Paint (which focuses on loading performance)
- First Input Delay (which focuses on interactivity)
- Cumulative Layout Shift (which measures how elements move when a page loads)
You can improve your Core Web Vitals for SEO by:
- Limiting embedded iframes and content
- Setting fixed dimensions on all images
- Preloading your custom web fonts
- Enabling browser caching
- Eliminating unnecessary third-party scripts
- Deleting unwanted files
- Choosing a better web host
- Optimizing your images
- Using page caching
Don’t forget to speed up your website, too. A one-second delay on mobile devices could hurt conversions by 20%. If consumers have a bad mobile UX, they’re 62% less likely to make future purchases.
Google uses mobile-first indexing before crawling and indexing your website content. If your website isn’t mobile-optimized, Google will look at your competitors first.
Use Google’s Mobile-Friendly Test to make sure you’re optimized. Otherwise, you could impact the user experience. You’ll struggle to reach a large part of your target audience as well.
In fact, consumers interact with twice as many brands on mobile compared to desktop. Mobile conversions are also 64% higher.
If your website isn’t mobile-optimized, consumers might struggle to explore your content. They could get frustrated trying to navigate your pages. People don’t want to zoom in and out to find what they need.
In fact, about 40% of consumers stop interacting with unappealing websites. Another 70% will abandon a cart due to poor web design.
Consumers even use their phones while they’re in your store. About 40% use their phones to compare prices as they shop. If your website isn’t optimized, they might visit a competitor’s site instead.
Your bounce rate will rise, causing your SEO ranking to drop.
Instead, you can create a mobile-friendly site with all customers in mind.
- Long-Form Content
As you explore these search engine optimization trends, consider the content you’re creating.
Google prioritizes high-quality, fresh, unique content. Make sure you don’t have any duplicate content on your blog. Otherwise, your ranking might drop.
Consider creating long-form content this year, too. Long-form content can keep people on your site longer. Your dwell time will rise, which can benefit your ranking.
As you create content, make sure to keep the user’s search intent in mind. What are your customers searching for online? Google uses its artificial intelligence abilities to better appeal to the user’s search intent.
If your content doesn’t match their intent, the user will leave, causing your bounce rate to rise.
EAT stands for expertise, authority, and trustworthiness. Appealing to EAT will improve your brand’s credibility. You can also set yourself apart from other competitors within your niche.
To appeal to EAT:
- Add an author biography to your post (to demonstrate your authority in the industry)
- Showcase your experience and expertise
- Show readers how you can help
- Develop your personal brand
- Tell your brand story
- Work with influencers in your niche
- Share your blog posts on trusted platforms
- Back up any claims you make with research and statistics from high-authority websites
- Add reviews and social proof to your site
Don’t forget to use high-authority links and start building your backlink strategy as well.
- Predictive Search
Google also uses its artificial intelligence tools to offer predictive search.
Predictive search relies on the user’s behaviors to determine the content they’re looking for. Then, Google can make recommendations based on that information.
Make sure your content demonstrates your expertise, authority, and trustworthiness. Start posting informative content as well.
Don’t forget to consider your on- and off-page SEO strategies. You can learn more about On Page vs Off Page SEO here.
- Voice Search
About 75% of voice search results rank in the top three positions on search engine pages. Consumers are now using voice assistants like Alexa and Google to find what they need. You can appear for voice searches by updating your keyword strategy.
Focus on long-tail keywords. Determine what questions people are asking, too.
Then, format your content using those questions as your target keyword.
- Video Content
Video content could account for 80% of all online traffic by the end of this year. Start creating engaging videos to draw your customers in.
Don’t forget to add a transcript to your videos, too.
- Featured Snippets
Features snippets appear at the very top of a search engine results page. Snippets allow users to find the content they need without visiting a website. They can appear as bullet points, videos, recipes, or summaries.
You can use a schema to format your content with snippets in mind.
Step Up Search: 8 Exciting, Success-Driven SEO Trends for 2021
Don’t let your SEO ranking drop this year! Instead, keep up with these eight SEO trends. By updating your search engine optimization strategy, you can get ahead in 2021.
As your ranking rises, you can reach more customers and generate more business.
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