Approximately 1.8 billion people worldwide use the internet in some capacity on a routine basis. Many of these people are owners of businesses. Utilizing the power of the internet is crucial when trying to grow a business that will stand the test of time. The more you understand about the internet for business, the easier it… Read More
How to DIY SEO and Get Your Business Website to the Top of the Search Engines
Google drives eight times more traffic than all social media networks combined. If you want some of that traffic, then focusing your marketing efforts on SEO is a good idea. Unfortunately, hiring an expert to run your SEO campaign can be expensive. The good news? With all kinds of DIY SEO software at your disposal, it’s never been… Read More
B2B Marketing: What Are the Stages of the B2B Sales Cycle?
Curious about the B2B sales cycle? If you understand the cycle, you can meet a potential customer at his stage and lead him through closing. If not, you may supply your potential customer with information and material he’s not ready for. That often translates to a downtick of your bottom line. If you’d like to… Read More
Social Media Marketing for Local Business
Social Media Marketing for Local Business: The way that you handle your company’s social media postings and presence will control a lot about the success you enjoy. Honing and perfecting your use of social media will help you to communicate better with customers and find new business regularly. If you’re in need of marketing help,… Read More
5 Marketing Strategies That Will Define 2021
2021 is here and the world of marketing keeps moving. As a marketer or business owner, you’re certainly looking out for what’s new in marketing this year. After the COVID-19 pandemic brought the economy to a halt, there’s a good chance you also put a pause on your marketing. But as the economy reopens across… Read More
5 Reasons Why Advertising Is Important for Businesses
5 Reasons Why Advertising Is Important for Businesses When it comes to advertising dollars, the U.S. market is the largest in the world, reaching $242.54 billion in 2020. With stats like these, it’s hard to deny the importance and benefits of advertising, however, many companies are still on the fence about this investment. If you’re still… Read More