A Basic Guide on the Common Types of SEO
Did you know that there are currently more than 1.7 billion websites on the internet? All of these sites need to be analyzed and ranked so that whenever someone makes a search they’ll appear.
But getting your site to the top of the search engine results page takes a lot of effort. You’ll need to apply some techniques known collectively as search engine optimization, or SEO for short.
There are, however, several types of SEO, and knowing the different SEO options will help you push your site towards the top of the search results.
Here’s everything you need to know about the different kinds of SEO.
What Are the Different Types of SEO?
SEO is made up of several different tactics and strategies. There are numerous companies that will optimize your SEO for your website.
These tactics and strategies include:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Let’s take a look at these in more depth.
What Is On-Page SEO?
On-page SEO refers to everything that you do on your web pages to help your website rank in the search engines. This could include optimizing your content for keywords, optimizing page titles, and writing great meta descriptions for all of your blog posts and pages.
Carry out research for your keywords to ensure you’re likely to be able to rank for them. You can do this by using tools such as Google Keyword Planner.
What Is Off-Page SEO?
Off-page SEO relates to anything that you do away from your site to help to promote it in the search engine results pages.
Some examples of off-page SEO tactics include link building. This involves getting your site linked to other websites. One of the most common ways of doing this is through guest posting.
What Is Technical SEO?
Technical SEO involves anything that you do to the structure and backend of your website to improve its performance or boost your ranking position.
The likes of Google know that the speed that a website loads at is important to visitors. For that reason, you should run a test on Google’s Page Speed Insights to see where you can make improvements to the speed and running of your website.
Another major technical SEO concern is whether your website is optimized to be used on mobile devices. With so many internet users getting online through their smartphones, it’s essential your page loads well on such devices.
What Is Local SEO?
Local SEO helps businesses with a physical presence to stand out in the search results. Using tools such as Google My Business, you can improve your position in the rankings by having your business appear on the local maps.
In addition to listing your site on Google My Business, you should also list your business with as many listings sites as possible.
The Benefits of SEO
There are huge benefits from all of the types of SEO discussed in this article. These days, it’s essential that every business has an SEO strategy.
For more great articles about SEO, check out the rest of the site. We’ve got the latest information for all your business needs.