5 Powerful List-Building Tactics You Need to Start Using
In 2019, there were over 293 billion consumer and customer emails sent back and forth each day.
Emails are a quick and easy way to communicate with customers, coworkers, long-distance family members, and teachers. They’re used to send words of encouragement, special offers, and exciting announcements.
If you’re a business owner, don’t miss out on the power of email. It’s crucial to build a strong email list, but it can be tricky getting your list to the place you want it to be.
Below are 5 awesome list-building approaches for you to try today. Keep reading, and get ready to take your business to the next level.
- Provide Easy Ways for Consumers to Sign Up for the List
If there’s no easy way for customers to sign up for your email list, they won’t. Don’t make it a scavenger hunt. Give them quick ways to jot their name down.
Install pop-ups offering special discounts for those signing up for the email list for the first time. Offer sign-up options as customers checkout. Have a contact tab on your site that allows for sign-up.
- Sneak In CTAs
Sneak in call-to-actions on different blog posts and windows throughout your site. For example, if you’re writing a blog on a new product, include a CTA at the end that reads, “To remain updated on awesome products such as this one, sign up for our email list now!”
Provide a way for them at the end of their blog to enter their name and email. Boom. You have another name on your list.
- Keep Up With Your List
Trying out new list-building tactics is great, but it’s important to keep up with your list. Consistently update your list, and create backup copies. Don’t forget to delete emails that constantly bounce back.
If you’re working from a PDF list, make sure you have all the needed software to edit, convert, and share PDF lists with other members of your team. You can try different software such as Aspose PDF Converter.
- Make ‘Em Short and Sweet
No one wants to open an email and see walls of text. This will immediately drive people to unsubscribe. Build your list by keeping emails short and sweet.
Use bullet points, bright infographics, and bolded quotes to direct your reader’s attention. Organize text with headings, and use a subject line that grabs their attention.
- Peek at Your Stats
To improve your email marketing plan, peek at the stats. See what emails have driven the most customer engagement, and check to see when they’re typically opened.
As you better understand how emails have performed in the past, you’ll continue to send better emails and grow your list.
Email List Building Strategies to Take Your Business Up a Notch
An email is a powerful tool that all businesses should be utilizing. It’s important to try out different list-building approaches to better market your products and services.
Create easy ways for people to sign up, and give different CTAs throughout your site. Manage your list well to avoid errors, and always keep an eye on the numbers.
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