5 Essential Marketing Tips You Need to Try!
Did you know that more than 3.96 billion people use some form of social media? That means approximately 51% of the global population is online. These statistics prove that when it comes to marketing your brand, going digital is key.
But where do you start with digital marketing? And, what are the marketing tips you need to know to engage with audiences and grow your business?
Marketing can feel like a broad endeavour. Between choosing strategies and deciding on platforms, you may need some direction.
Read on to discover the five key marketing tips you need to know. This marketing guide can convince you to go digital or grow your online efforts.
- Know Where To Find Your Audience
Is your audience traditional and an older demographic? Are they young and ready to embrace new digital trends on video platforms?
If you’re not reaching your audience on the right platforms, your marketing strategy and budget will suffer. If you already have a variety of social channels or platforms, try to study or analyse these resources.
Go For Engagement
For example, is your engagement high on social media? Does your audience click and open your emails?
This data and findings can help direct your resources. To drive traffic and engage your audience, there is more information here.
- Leverage Social Media
You need to have a strategy and leverage all channel features and attributes. Your audience wants new content and will look for your business or brand in new places. For example, using Instagram’s reel video feature can place you in front of new audiences.
- Develop Your Business Website
What does your business website say about your brand? Your website can be the ultimate business marketing opportunity to attractively sell your product or service, engage with consumers and create a call to action.
Does your contact page work? Do you frequently update your blog with informative and engaging content?
- Use Public Relations Creatively
Even in the digital age, developing relationships with local and national press, and hosting events can grow your business. If your budget allows, consider investing in a public relations professional to leverage these relationships.
Or, try creating press pitches to promote your product or services. But don’t stop at traditional media coverage.
Think outside the box. Can you transform a space into a temporary pop-up shop? Reach out to local influencers and encourage them to promote your brand.
- Consider Digital Advertising
Did you know that the digital advertising market is expected to grow more than 5% this year? Like social media channels, digital advertising can get your brand in front of many people.
This can help increase overall profits and brand awareness. You can create timed or seasonal campaigns to pick up business when you need it most.
These Marketing Tips Can Engage Audiences and Grow Your Business
If you want to create higher levels of engagement and grow your business, you need to adopt these marketing tips. Knowing where to reach your audience can increase your chances of brand awareness and sales.
Embrace new social media channels and trends. Work on your business website and get creative with your public relations strategy.
And don’t discount the growing power of digital advertising. If you found these marketing tips helpful, check out our other business and marketing stories.