10 Ways to Lead Generation Using Social Media
Social media can be your best friend or your worst enemy for lead gen. However, if you know how to use it right, it can multiply your company’s ability to generate leads and improve the quality of these leads. This will help increase revenue and customer satisfaction while cutting marketing expenses.
Suppose you are not careful with social media. In that case, it can quickly sabotage your entire lead generation strategy by either wasting time and money or turning away potential customers who otherwise would have had an interest in buying from you.
We have picked ten great ways to help you and your business generate quality leads. Read on to find more!
Content is king and the key to collecting leads on social media. Developing a content strategy will help you gain followers and share quality information with them.
Your content should be valuable and provide solutions or answers for your audience. By providing consistent value, your audience will start seeing you as a thought leader in the industry, building trust and authority with them. This results in a higher likelihood that they’ll come to you when they need products or services like yours.
Use Paid Social
Paid social media advertising, or pay-per-click, is one of the fastest ways to generate leads and drive traffic to your website. You can set it within minutes and then sit back while your social media ads work on your behalf.
Social media ads can be as varied as the platforms themselves, so it’s important to understand the differences between them. Each platform will have features that make certain formats better than others.
E.g., On Facebook, using videos for paid socials has been shown to generate more traction for lead generation. Consider using an online video ad creator to make a professionally finished video for your marketing.
Showcase the Best of Your Business
Showcasing your business on social media is one of several ways to generate leads using social media. By showcasing your company’s products and services, current and potential customers will see what you have to offer and click through to find out more.
The key is to ensure that your brand identity stays consistent across all platforms. Anyone who finds you via Facebook, Twitter, or LinkedIn immediately feels for who you are as an organization.
Incorporate Videos Into Your Posts
A quick way to generate leads is through video marketing. You can surf the web for an easy-to-use video ad maker, and it can help you create quality content like Q&As and tutorials.
Videos are a more engaging medium than written blogs, offering more immediate access to your lead generators—and better yet, they’re often more effective in generating leads!
Keep your videos short and simple (fewer than two minutes long), with specific calls to action that encourage viewers to share and engage. This is also an excellent strategy for encouraging visitor loyalty.
Run Live Polls on Facebook or Twitter
Facebook and Twitter are two of your best tools for generating leads. With these simple tools, you can create a contest or ask questions that generate leads based on engagement. Two questions work particularly well when creating lead generation polls: 1) Do you need [this product/service]? 2) What is your biggest fear in buying [this product/service]?
You can then set up automated follow-up campaigns on both Facebook and Twitter. But, after someone answers one of your questions, they should automatically be sent an email with additional information about your company and details about how they can request more information.
Promote Gated Content
Content that requires an email address is a marketing goldmine because if you can entice people to give up their contact information for valuable content, you’re essentially enlisting them in your sales force. Gated content might take a bit of extra effort, but it’s a great way to build an audience and start a conversation with potential customers.
To create gated content, create something worth sharing and present that content via video or downloadable PDF! People will then be asked to submit their info if they want to access it. Place a prominent Share Now call-to-action button on any gated content so people can quickly spread the word about what they found helpful.
Create a Lead Magnet
A strong email list is key to growing your business, so it only makes sense. A lead magnet is a free resource, typically an ebook or other digital information product. Lead magnets are designed to attract new customers to your business by offering them something of value.
For example, if you are running a software company, you could offer a free ebook on using your program effectively. Share that you’re giving away something valuable (in exchange for their email address). The result? Many interesting leads have opted-in to receive more information from you.
Add an Interactive Call-to-Action (CTA)
Integrating a CTA into your social media posts will make capturing leads easier and turn them into paying customers. Adding a CTA can increase social media engagement and send traffic back to your landing page. Using CTAs on social media enables you to track and improve lead generation results.
Make it easy for people to click on your content. And that means putting a CTA in front of them. Otherwise, they may not have the patience to figure out what they’re supposed to do next.
Collaborate With an Influencer
Reach a wider audience and take advantage of the influence of an influencer by collaborating with them. This will help you get your product or service known by a large following. It’s also important that you choose an influencer related to your niche to not seem like a forced collaboration.
Promote a Giveaway!
Running a contest is another technique to create leads through social media. Contests are entertaining and engaging for your fans, and they may also teach you a lot about them. It’s a win-win situation. It might be anything from offering discount vouchers to a free trial to your potential leads.
The next step is to plan how participants can enter. Do some research and find out the most popular way of entering by analyzing the other giveaways that are already successful.
Social media is a community and relationship-building (lead) nurturing agency, not just a marketing tool. Spend some time getting to know your target audience, understanding their requirements and how your products or services may assist them, and then connect with them.
Remember that social media marketing isn’t about pushing things or services on people; it’s about adding value by posting material that is either informative, inspirational, or amusing and leads to a discussion.