Hulu Advertising: How Much Does It Cost?
Streaming is the new black.
No, really. Hulu reports 92 million ad-supported viewers on its streaming platform. That’s 92 million potential new customers for your business.
Take a moment to process that information, and then come back here to learn all about Hulu Advertising. We’ll specifically cover the costs and types of advertisements in this article.
Hulu Advertising Cost
When talking about pricing, it is important to note that all pricing is based on multiple factors that are specific to your business. Some of those factors include the following:
- The type of advertisement you choose: Hulu offers 16 different advertising products to fit your company’s specific needs. We’ll talk more about these next.
- The season you choose to air in: Advertising in Q4 is more expensive than any of the other seasons, so keep this in mind when planning your budget.
- The duration of your contract: The cost will depend on whether you sign on for a full TV season or advertisements scattered throughout the year.
- Cost of creating your ads: These are the in-house production costs for any graphic design/video content you create.
Hulu’s advertising cost is also reliant on the length of the advertisement. We’ll talk about the different types of advertisements and their lengths later on.
Due to an increase in usage and ad times, Hulu ads cost only around $20-30 per every thousand impressions, down from their usual $30-40. Additionally, Hulu requires a minimum spend of only $500. This is great for small businesses and those looking to start advertising on a smaller budget.
Let’s talk about the different types of advertising on Hulu next.
Types of Advertisements
Hulu offers many options when it comes to building an advertisement. Let’s go over a few of those options.
- 7, 15, and 30-second ads
These are traditional commercial time frames. The 7-second slot is the cheapest option Hulu offers, so if you have a small budget and a quick message, this is a great place to start!
- Branded Slate
If you need a cheaper option but don’t have the budget for producing a full video advertisement, try a Branded Slate. These can be achieved with a simple logo and voice-over by official Hulu talent.
- Ad Selector
In this ad, viewers will be given the option to choose which ad scenario they’d prefer to see. According to Hulu’s Brand Lift Norms, interactivity resulted in 70% higher lifts than the average campaign on Hulu.
Additionally, using free Hulu advertising tips written by other digital marketers can make any advertisement more beneficial!
Give Hulu a Try
No matter the size of your budget, Hulu has an advertising option for you. Give one a try and reap the benefits!
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