Rakesh Arroju

Google AI Search Experiences: The Future of Search & SEO In today’s digital age, Google AI Search Experiences are transforming the way people search for and consume information online. With AI technology deeply integrated into search, Google is moving beyond simple keyword-based results to intelligent, conversational, and highly personalized responses. These innovations are not just… Read More

Google Discover on Desktop: What It Means for Content Creators in 2025 In a significant shift for search and content discovery, Google Discover on Desktop is now becoming available to users in select regions. This new development expands the power of Discover beyond mobile, opening up new doors for content creators, digital marketers, and website… Read More

How to Measure SEO Success in AI-Driven Search (2025 Guide) Search engine optimization (SEO) has always been a moving target. From Google’s early algorithm updates like Panda and Penguin to mobile-first indexing, SEO professionals have constantly had to adapt. But with the rise of artificial intelligence (AI) in search—through tools like Google’s Search Generative Experience… Read More

Technical SEO Best Practices: The Ultimate Guide to Boost Rankings In the digital marketing world, technical SEO best practices are the backbone of a website’s visibility and ranking on search engines. While content and backlinks are crucial, without a solid technical SEO foundation, your website will struggle to climb SERPs (Search Engine Results Pages). This… Read More

Local SEO Guide for Small Businesses: Rank Higher & Grow Faster In today’s digital-first world, being found online is no longer optional—it’s essential. For small businesses that rely on local customers, local SEO can be the game-changer. Whether you’re a cafe owner, a local plumber, or a boutique retailer, this local SEO guide for small… Read More